Why Should You Use Quotes In Content?

When creating a piece of content that is for your niche, you want it to be as thorough and exciting as possible. While some people shy away from using quotes because they are worried about usage rights or that they feel using other people’s quotes is ‘cheating’, it is a highly effective way to create better content. 

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So why should you be using quotes to support all of your content marketing efforts? 

More Context

As you create the content, you will be looking for interesting ways to flesh out the points you are making. Luckily there are hundreds of experts that have given talks – or written their own content that discusses the topic. 

When you pull quotes, you are going to broaden the scope for discussion – and you can make it more interesting by including quotes from opposing views. 


One of the most important things that your content is going to get is credibility. Because you will be writing in a set niche, you can fine-tune the content to meet the needs of the audience. 

Industry leaders and thought experts will be happy to give an opinion or quote on topics that matter – and more importantly, they will have a name in your niche already. 

Benefits Both

Experts in their field got there in two ways – one is that they have years of experience behind them, and the other is that they have positioned themselves to be experts. 

Marketing expert Chris Boggs uses a combination of interviews with other experts and regularly gives talks to secure his position. This is a great example of expert positioning and the benefits of speaking with other experts.

Both the expert you choose and your content will benefit from the inclusion of quotes, and the sharing from both will increase visibility and eyes on the content too. 

More Persuasive 

Where the content you are writing is designed to be more persuasive, having quotes to support the piece can help the writer to be more convincing. When the quotes that you use support the ideas or are even talking about the products or methods, these can give the reader more to consider. 


For topics that are complex or that are new theories and discoveries, they can get difficult to read. Ideally, you want to be able to explain complex ideas in the most simple way – and one way that expert quotes can help is by clarifying the points or delivering a new way to look at the idea. 

Pulling Everything Together

When you create content, typically, there are a few ideas that will be discussed and stages to the piece (opening, idea presentation, product conversation etc). For long articles or anything that will be published in a different outlet, what you want to do is use quotes to pull the ideas within the text together. It can help give solid links. 

Quotable Quotes

People like to share things that they find interesting, and one of the ways that you can do that is to make sure that the quotes within the article are easy to share. Look for quotes that are quotable to others. Something that is either inspirational, rational or emotive will work well. 

Using quotes in your marketing content can make a good piece of something great. Content is just a small part of the marketing puzzle, though. Here are more areas where it is essential to pay attention: Essential Strategic Marketing Campaigns for Online Businesses


Starting a YouTube Channel: Here’s 8 Crucial Steps to Success

Photo by Joshua Miranda: 

Starting a YouTube channel can be a stimulating experience. It’s an opportunity to share your voice and ideas with the world. The rise of social media has made it easier than ever for anyone to create content, but that doesn’t guarantee success. To make sure your channel gets off the ground, there are specific steps you need to take to reach your goals. Here are eight crucial steps you should consider when starting a YouTube Channel.

Research Your Niche:

The first step is to research your niche, so you know what kind of videos will perform best on your channel. Then, take some time to explore other popular channels in the same space as yours and see what types of content they’re creating. Look at the top-performing videos and take notes on what made them successful; also, consider key statistics from to make critical decisions. This will help you create content that’s more likely to be successful. Consider length, format, visuals, audio quality and topics when researching other channels.

Create a Brand Identity:

Creating your own brand identity is essential for success on YouTube. You want to stand out from the rest of the competition, so your branding must be unique. Your logo should convey the message behind your channel and define its purpose. Additionally, create captivating thumbnails that represent the video without giving away too much information so viewers will click through to watch it.

Set Goals:

Setting clear goals will help you stay focused on achieving success with your YouTube channel. Decide what you want to accomplish and then break it down into smaller objectives that are easier to achieve. These goals should include targets like the number of subscribers, views, and likes that you’d like to reach within a certain time period or by a certain date. Having measurable goals will help ensure that you stay motivated throughout the process.

Create Quality Content:

Creating quality content is paramount for success on YouTube. Invest in good equipment so your videos look professional, regardless of whether they are filmed indoors or outdoors. Additionally, utilize video editing software or even online editors to customize your videos as much as possible. Don’t forget to consider audio quality too; using a good microphone can make a huge difference in the overall quality of your videos.

Promote Your Content:

Promoting your content is just as important as creating it. Sharing your videos on social media platforms like Instagram, Twitter, and Facebook is a great place to start. Additionally, consider collaborating with other channels for mutual promotion so their viewers can see your work and vice versa. Don’t forget about email marketing, too; you can use an email marketing service to notify subscribers when you upload new content or upcoming events related to your channel.

Monitor Progress:

Lastly, keep track of all of the metrics surrounding your YouTube channel, including views, likes, comments, and shares. This will help you understand which types of content resonate with viewers and which ones are falling flat. Additionally, use analytics services like Vidooly to track your progress so you can make adjustments when necessary. Regular monitoring of your channel’s metrics will help ensure that you stay on the right path to success.

Stay Consistent:

The final step to creating a successful YouTube channel is consistency. It’s important to post content regularly so viewers know when they can expect new videos from you. Consider creating an upload schedule and sticking to it as much as possible. Additionally, consider creating a playlist of related videos to keep your viewers engaged with your channel for longer periods of time.

Have Fun:

The most important thing to remember when creating a YouTube channel is to have fun. Your viewers can tell if you’re enjoying what you’re doing, and that will make them enjoy it too. Don’t be afraid to experiment with new ideas and formats – after all, that’s what YouTube is all about! Just keep these tips in mind while you get started and eventually, your channel will take off. Good luck!

Creating a successful YouTube channel requires hard work and dedication but the potential rewards make it worth it. By following the steps outlined above, including researching popular channels, setting goals, creating quality content, promoting your work and monitoring your progress, you should be able to create a successful channel that viewers can enjoy. And don’t forget to have fun – it’s the key ingredient for success. With a little bit of luck and hard work, your channel will be on its way!


How Important is Social Media For Business?

In order to run a successful business, social media should never be an afterthought. With so many users on these platforms, and so many different ways you can promote, collect useful information and connect with customers it’s essential to your overall strategy. Social media provides businesses with a cost-effective and efficient way to reach a large and engaged audience, which can help them increase brand awareness, improve customer engagement, and drive sales. Additionally, social media platforms provide businesses with valuable data and insights about their customers and their market, which can be used to inform and improve their marketing strategies. 

The benefits of social media

Social media platforms such as Facebook, Instagram, and Twitter provide your business with a direct line of communication with your customers, allowing you to easily share information about products, services, and promotions. When used effectively, social media can also help businesses connect with potential customers and build trust with their audience. Additionally, social media allows companies to gather valuable data and insights about their customers and their market, which can be used to inform and improve their marketing strategies. Social media also allows companies to build a community around their brand, and create a two-way conversation with their audience, which can help to improve customer loyalty and trust. It also serves as a customer service channel and a way to get feedback and insights on products or services.

Creating trust with customers

When businesses have well- run social media accounts with a good following, this can also help to build trust with customers. This element of things is particularly true when it comes to newer businesses. When a customer can see plenty of followers and fast, polite responses to queries, it reassures them that you will be contactable if something happens to go wrong with your order. Some companies have utilised buying followers to ‘get the ball rolling’ on their social accounts, for example if you buy targeted Instagram followers initially then more genuine followers are likely to then follow creating a snowball effect. 

Utilising different platforms within your strategy

As well as Facebook, Twitter and Instagram, it’s worth considering Tiktok as a platform to promote your business too, your strategy here will be different since it’s a video sharing site. Use it as a way to show ‘behind the scenes’ content, funny clips about your business, or to show another side of your company to build brand awareness and encourage people to want to find out more. TikTok’s algorithm helps to promote content that is engaging and relevant to users, which can increase the visibility of your business’s posts and help you reach a wider audience. Additionally, their e-commerce feature, known as “Shop Now”, allows businesses to directly link their products to their TikTok videos, making it easy for customers to purchase items they see in a video.

In summary, social media plays a vital role in the business today. It is an essential part of a comprehensive marketing strategy for businesses of all sizes and industries, and not having a presence on these platforms can put a business at a disadvantage.