Whatever the reason for having your own website, it can be disheartening when you’re not getting the views that you desire. It can also be confusing if you’re not sure as to why the views aren’t flowing as originally planned. The thing with the world wide web is that it is ever changing with new and brilliant techniques that you can apply to your website so that you can get the audience that you want. Luckily, there are some surefire ways that always work when it comes to bringing the views in, and they aren’t hard techniques to master either! Here’s how you can vamp up the views on your website with real visitors!
Social Media
When you think about social media, it’s likely that you think about catching up with what your friends and family are doing, or posting updates of your own life. Social media can be used for much more than that, and can in fact, be an incredibly powerful tool when it comes to driving traffic to your website.
If your website is a business or organisation, you can create accounts that are especially designed for them. Most platforms offer some sort of business account, and it differs from personal accounts by helping you make the most of the content that you’re uploading, while also telling you how well each of your posts are performing. Sign up for a business account for your website so that you can begin to gain followers by posting and interacting with your target audience.
Each social media platform has a different algorithm too. So, if you post something on Facebook for example, it might not be as popular on other platforms because of many reasons like:
- The time of day that you’ve posted.
- Whether or not you’ve created a call to action within your posts.
- Whether or not you’ve used hashtags
- The following you have on each different account.
Take some time to learn how each social media platform works so that you can make the most of each one and begin to drive even more traffic to your website. Remember that if your posts are shared even once, they can soon become viral!
Search Engine Optimisation (SEO)
The next crucial thing that you should be applying to your website is search engine optimisation, or SEO. This is basically where you apply specific keywords and phrases to the content that you upload to your website so that your website appears higher in search engine results.
An easy way of doing this is by thinking about what you would search if you were looking to land on your pages. For example, if you have content about how to get views up on your website, you’d use keywords and phrases like: ‘Get more views to website’ ‘Real visitors’ ‘Drive traffic to website’ among many other phrases that could be associated with looking for that type of content. Basically, try and think of what people would search and use those keywords and phrases.
If you really struggle with the correct use of SEO, you could hire some help like Clickfirst Marketing to help you with your SEO purposes, alongside being able to help with website and logo design and many other useful tools to help push your website forward.
External Links
An important thing to be doing in your content is linking to external websites (as well as internal links too) so that you can gain following because other websites are able to track links. This also encourages people to link to your website too, kind of like a quid pro quo situation. It will also make your website seem more reputable because you’ve credited your source of information.
It’s really simple to add external links to your website too, just click the hyperlink icon after highlighting the text you want to use and paste the web page that you gained the information from in there.
As mentioned above, external links are trackable by the use of websites like Moz. This allows people with websites to track how well their website is performing, and also who has credited you as a source of information. Check out Moz DA Checker to see how well your website is performing. Moz also have plenty of articles that explain what all of their jargon means and how you could use it to your advantage within your website. You will also be able to see where your highest sources of traffic are coming from. Once you have this information you can utilize it to gain even more traffic. For example, if your highest source is from Pinterest, you can use that information to make sure that the use of Pinterest is better so that you can gain more views.
So to sum up, link to external sites so that you can not only make yourself more reputable, but also invite people to use your website to link to as well.
Content
One of the most important things that you should be concentrating on is the content that you’re uploading to your website. If you have a blog for example, it can be easy to write posts about your day, and while some close members of family and friends may want to read that, it’s unlikely to invite sources from all over the world. Unless you’re a celebrity of course.
You need to make sure that the content you’re uploading to your website is of some use to your target audience, otherwise it’s unlikely that you will be gaining much traffic. With each upload, make sure that you’re providing your readers with something to take away with them. Many websites use ‘freebies’ as a way of luring people in to read their content. Freebies can consist of pretty much anything that you have to give away, but a popular choice of freebie is something that the user can download and use to their convenience.
Alternatively, you could give them information that they wouldn’t have otherwise had for free. If you’re trying to sell a product on your website that includes information, it’s always a good idea to provide a preview so that people can be sure on what they are buying.
If you haven’t already, make sure that you’re defining who your target audience please. It’s highly unlikely that you will be able to please all types of interests around the world. This is often known as niche-ing, and can help you define your website better to your target audience.
Headlines
While you need kickass content, you also need great headlines to help lure readers in too. Try and use clever angles with your headlines so that people can’t resist clicking to find out more. Often, asking a question is a great way of enticing people in because they are looking for the answer. For example: Struggling with visitors to your website? Here’s your solution! Notice how keywords are also used in headlines too so that your chance of ranking higher in search engine results is increased. Here is a fabulous tool that you can use to create some killer headlines for your website.
Introduce Guest Contributions
Another fabulous way of gaining more views on your website is by welcoming and inviting guest contributors to your website. This works well because the contributor will often share the content on their personal social media accounts, which can lead all of their followers and friends onto your website.
Many bloggers worry because they think that having a guest poster on their blog will drive their traffic to the contributors page. While this might be true, it’s another example of a quid pro quo situation. They drive traffic to your website through sharing their post on your site, and they gain by linking back to their website and utilising the traffic they’ve generated for their own gains too.
It’s also a really good way of gaining some contacts that you can work with in the future too, because if you establish a good working relationship, then the views you’ve gained from their guest contributions won’t be just a one off, it can become a more regular occurance.
As you can see, the tips listed in this article aren’t exactly rocket science. It takes a lot of hard work and dedication to make and run a successful website, so applying these tips to the running of your website will guarantee that you will have more visitors and followers of your website. You will begin to gain more traffic sooner than you think, so do it now and begin reaping the benefits of running a successful and busy website.
