Are you tired of looking at your analytics only to see the same disappointing figures every month? It might be time to overhaul your website and improve the on-page and technical SEO. Read on for more information about how to make your website more visible and rank better.
On-Page SEO
When it comes to search engine optimization (SEO), there are two broad fields to work in, one of them is called on-page SEO, and the other is called technical SEO. On-page SEO refers to the changes that you and your users can see on the website; more importantly, the Google crawlers can see the changes that help a website rank higher on SERPs; optimize this SEO.
On-page SEO uses keywords, title tags, heading tags, and external links to improve the performance of your website. First, source the most effective keywords for your business and make sure you only focus on one on every webpage. Create title tags using your keywords and keep them to under 60 characters. Make sure you link externally to quality websites in the niche.
Technical SEO
The other field of SEO is called technical SEO, unlike on-page SEO, technical SEO refers to all the elements on a website that users and owners can’t see but that search engine crawlers can. Examples of technical SEO include image tags and sitemaps that help search engine crawlers to understand your website and rank it according to relevance, authority, and user experience.
The Google search engine crawlers read the code of the website to understand it; they don’t see the images and graphics you put up, only the code. If you don’t have an image code on your website, you are missing a chance to improve its visibility and relevance. Additionally, creating a sitemap helps with indexing. First, learn how to clear your search history on google
Faster Indexing
When you establish a website or publish a new page, you can expect to wait between three and nine months for the search engine crawlers to find and index your website. Of course, this will happen eventually, so there is no pressure to create a sitemap; however, a sitemap can enhance and accelerate the process of finding and ranking your website as you publish it.
A sitemap is a clear model of all the pages on your website; you can create and modify your sitemap on the website builder that you use; however, you might require some rudimentary coding knowledge to create one effectively. When you have your page well optimized, create a sitemap and submit it to Google Search Console to speed up the indexing of your website.
User Experience
The Google search engine algorithm is always changing; in the past, Google used title tags and heading tags as key ranking factors, but these are no longer primary metrics; instead, it uses factors such as user experience. That said, the title tags and heading tags on your website still contribute to your search engine ranking by improving the on-page SEO, so it’s worth learning.
Still, you need to focus on the key metrics used for ranking your website. Nowadays, most of the metrics are related to the user experience in some way as Google tries to service the user as much as possible. If you have high-quality content with keywords that match the search queries, that are a great start, but you also need to think of loading speed, page experience, and more.
Content Marketing
Content marketing is an indispensable tool if you want to make your website more visible to customers and rank better on search engines. Search engines look at a number of metrics when ranking your website, one of these is the traffic your website receives and how long the users are spending on the page – known as the bounce rate. Content marketing can help.
Content marketing is an indirect way of generating interest in your products and services. Using blog articles, video posts, and effective SEO, a content marketing strategy helps your website to reach your target audience and increase engagement. Of course, the more engaged users are with your website, the more likely you are to rank better on SERPs pages and thrive.
Final Thoughts
If you aren’t getting the traction you want for your business website, you need to pay attention to your SEO and content marketing. SEO helps to improve the user experience when they visit your website, but it also helps search engines to find and rank you based on some key metrics.
