In baseball, you can’t get the home run without a perfect pitch. The ball has to hit the sweet spot on the bat at exactly the right speed with just the tiniest amount of curve and the perfect angle. Precision is key here because the batter needs to know when to swing. What does this have to do with marketing? Quite a lot actually because the same lessons can be applied to promoting your business to customers. You need to think about what they want, what they need and how to give it to them. If you do this, you’ll create the right pitch for the perfect home run. In this situation, precision targeting is everything.
How Do Your Customers Want To Buy?
You need to know everything about your customers including how they want to buy. The answer isn’t going to be the same for all business. For some companies, the customers will be more than happy to pay with cash. You’ll usually find this in any store where products are cheap. But what about a furniture shop where things are a tad more expensive? Then customers might be happier and feel more comfortable buying on credit. You need to provide them with this possibility. Things get complicated again when we look at online businesses that could be classed as high risk. For instance, for anything with an online subscription, customers might prefer a credit transaction. That means the company will need to make a partnership with one of the many high-risk merchants. High risk merchant accounts guarantee you can accept credit purchases, no matter what you’re selling. For certain companies, this could be important.
Is Your Marketing Targeted?
What do we mean by targeted marketing? You might think that your business or product appeals to everyone. It’s so universal that there’s no one in the world who wouldn’t want to buy your services. If that’s the case, you have the business equivalent of a unicorn. There’s no company in the world that should be trying to market to everyone. Instead, you should be focusing on customers that would be most interested in your business. Pinpointing these consumers, you can market directly to them. Make sure that you provide context behind your promotion and show why they should be buying from you.
Are You Securing The Sale?
If you’re getting customers to the final level and then losing the sale, something is going wrong. We’ve already talked about one possibility. Perhaps you’re not offering the purchasing choice that they want to see? Or, maybe it’s something to do with the quality of your service. Take an online business as an example here. Many customers will be deterred from buying at the suggestion of a long wait for delivery. If you are operating online, you should be ensuring that your turnaround is as rapid as possible.
If you look at issues like this, you’ll be able to perfect the pitch for your customers. They’ll find you hit the target brilliantly and guarantee you get the sale every time they step up to the plate.
