Written Interviews

Interview with the CEO of Seven Promises

Today I am presenting another written interview with Ajay Pal Singh. Ajay is the owner of “Seven Promises” an online shopping portal providing designer invitations for weddings.

Check out the interview:

1. What got you interested in selling designer invitations for weddings? Share your story.

We are an online start up, catering need of Indian wedding industry. As Indian wedding are assumed to be “big fat wedding” so there is huge need of transparency for customers while they spend their hard earned money.

Speaking about the launch of the venture, Mr. Ajay Pal Singh (Founder, Zuron Innovations) remarked, “We strongly believe that internet gives the power of bringing transparency to the end customer at the convenience of a click. Through Seven Promises it is our endeavour to bring the best quality products and services to their doorstep at the right prices.”

Weddings symbolizes new beginnings and to share that joy with your loved ones is priceless. With this ideology Seven Promises brings a wide range of products that allows to announce wedding in styles.

Currently Zuron’s collection comprises of Indian wedding cards (designer, budget, etc), Shagun Envelopes, and Gift Boxes. Another uniqueness to their products is a special collections of items that have been hand crafted by Special Children. We are coming up soon with lots of exciting wedding gifts.

2. What are some of your favorite eCommerce tools that you couldn’t live without?

Currently we are using Zencart to handle our entire back end and deliver best to customers.

3. Have you found this niche to be competitive at all? How do stand out from others who provide these types of services?

The Indian wedding industry is quite competitive and huge potential to further grow as NRIs from USA, UK, Australia are spending a lot of money in wedding and following strictly Indian traditions at their respective country.

4. What are your future plans for 2014 and beyond?

In the end of 2014, We are coming up with tools at our site which will enable customers to select exact font and write content in the wedding card and check it how it look like.

By John-Shea

Internet Marketing Entrepreneur

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