Written Interviews

Interview with Ruth Stark of

Today I am presenting another written interview with Ruth Stark, Head of Marketing at

Check out the interview:

1. What gave you the idea to start process policy? Share your story.

Our goal was to create a software solution that is simple to use, easy to understand, and effective in improving employee productivity.

Task Management has been around for some time. Task Analysis is a new trend in Task Management that focuses on analyzing the tasks, prioritizing the work, and optimizing employees’ time.
If Task Management is about managing tasks, then Task Analysis is about optimizing those tasks.


We’ve solved an important business problem companies have, by bringing business intelligence into task management.
Task Analysis ensures tasks get done properly, finds the underperformers in the company, locates work bottlenecks, and reduces the administrative burden.


2. Tell us more about the tool and how it helps companies employees be more efficient in the work place?

Our online task management solution enables companies to improve business performance through workflows, checklists, escalations and alerts.
It enables businesses to automate their internal procedures using the built-in workflow processes, analyzing employee performance through the analysis engine, and enforcing internal company policies through the policy wizards.

Every company has the problem of employees not finishing their work on time. Tasks tend to be late, or half cooked.
It’s a common scenario. Company manager tear out their hair trying to understand where they are in the project, and what is causing the delay.
Most company managers have no real-time information on what employees are actually doing, what the task status is, are they doing it right, and if not: where are they getting it wrong.

3. What are some of the challenges you have faced in your start-up?

The main challenge was marketing – getting the attention of managers and companies that needed our software solution.
It requires skill, experience, discipline, judgment, attention, concentration and the investment of time and money.
Patience and persistence is a virtue needed by every start-up company.

The other challenge was technology.
How do you bring business intelligence and analysis reports into the company environment and keeping it simple to use by non-technical users.
It’s easy developing complex software technology. The hard part is making the technology simple to use…

4. How have you gone about promoting your service? What’s working for you?

The marketing side of any start-up company is fun. You are creating everything from scratch. Your ranking can only go up (although you do get frustrated when it doesn’t go up fast enough…)
Like most online software solutions we have invested heavily in online marketing: Organic search, CPC, Social… Spreading the word out in all directions.
Our hardest job was articulating the marketing message and finding the exact keywords to focus on.
There is a lot of juggling. You don’t want to invest too much time in one marketing activity, but on the other hand you want to ensure that it’s good quality.

5. What are your future plans for 2015 and beyond?

We believe that Task Analysis is the next big thing in the software world. The ability to bring predictive analytics and data mining to the business environment.
Only through the analysis of the employee work tasks can you begin to understand team behavior, find working trends and pinpoint where the workload can be made more efficient.
Analyzing team behavior lays a important foundation in improving business performance.

One of Napoleon’s famous quotes was: “War is ninety percent information”
He attributed his military success to having the right information at the right time.
When you’re fighting for a business competitive advantage, task analysis will be critical to your success.

2015 will be an exciting year!

By John-Shea

Internet Marketing Entrepreneur

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