Written Interviews

Interview with Martin Russell of

Today I present another written interview with Martin Russell. Martin brings solutions to business owners and entrepreneurs who present him (& his highly trained team of coaches, consultants and specialists) with their marketing, advertising and low to no return on investments dilemmas. Russell and his dedicated staff are known around the globe by the way they take business owners and entrepreneurs ‘by the hand’, transforming their ongoing struggles to bring quality leads into their business consistently, into exciting breakthroughs.

Overall business owners and entrepreneurs are often confused about how to effectively promote their businesses, or struggle with where to best focus their marketing and advertising efforts for the best ROI (return on investment).

Check out the interview:

1. What got you interested in helping other entrepreneurs learn more about WordPress? Share your story.

I’ve loved WordPress ever since I started blogging online back in 2007. I’ve used it for each of my businesses and many side projects as well, because it is not only free, simple to use, endlessly flexible, and yet incredibly powerful for showing up in the search engines as well.

Entire online businesses have been started and built upon WordPress. It has almost 20% of the top 10 million websites using it, and over 60 million websites altogether.
Because it is so popular and so many people are experienced with it, getting support for it is incredibly easy too.

Most small business owners will find WordPress more than enough to handle their website presence.

Did I also mention that WordPress itself is totally free? Amazing.

2. What types of challenges do you find most people face while trying to grow their business or brand using WordPress?

Fortunately WordPress itself causes very few challenges for the business owner.

It will scale to fit any size a business can need, and the generic ‘look and feel’ of WordPress can be changed to fit any brand required. You won’t even know it is a WordPress site underneath.

The biggest challenge is to get very clear why you want a website.

– Do you just want an ‘online business card’?

– Do you want people to find you in when they search online (a website alone won’t do this)?

– Do you want to take orders or bookings off the website directly?

– Do you want people to take the next step eg call you, email you, or come in to your brick-and-mortar business?

3. If you could share 1-2 tips to help entrepreneurs succeed today with WordPress, what tips would you share and why?

First of all make sure you have someone set up your WordPress properly from the start, and give it regular ‘under the hood’ check-ups.

This includes basic steps like checking that links work, having a sitemap, installing tracking analytics, making sure Contact forms and search toolbars work, ensuring pages aren’t blank, ‘Under Construction’ or just badly outdated, comments are correctly filtered, and of course, getting it regularly and automatically backed up.

Your website must work smoothly for your customers, viewers, and search engines too.

Second, build an opt-in list! An auto responder this is one I personally use.

Yes you need to make sure you have your phone number prominently displayed all over your site, a Contact page for people to send you an email etc. etc. But even so, most people who visit your website will not contact you.

Always take the opportunity to get their name and email address so you can follow-up with them (if you have no idea how to do this, do not fear. It’s easy, and automated.) And yes, it’s great if you can offer you can offer an incentive to make it even easier for them too.

You have put all that effort into getting them to your website, make sure you don’t have to repeat all that effort on them in future.

Finally, your website is your online “sales person”.

Like any sales person it must “look good” and be dressed up appropriately. However, getting design awards or impressing your Mum is not enough. It must be effective for your marketing.

It represents you and your business just as much as your front counter staff, or your shop front window, or the person who answers incoming calls.

No one visits your website with the goal of stopping there. Customers are coming to your website as a first step in doing business with you, and it needs to help them do this. One of the fastest ways I help small businesses get results is by making sure their website is up to scratch for turning browsers into buyers

4. How do you go about finding clients to work with you? What types of promotional methods are you using to draw in those new clients?

Most organically find my website and others are word of mouth

5. What are your future plans for 2014 and beyond?

Continuing to learn, Building upon what I have there and consulting others that are striving to master WordPress

Written Interviews

Learn WordPress with Nick Bennet of

I’m publishing another written interview today. This is an interview with Nick Bennet, he runs the site His site is primarily for people who are looking to learn how to use WordPress.

When I initially started out with building WordPress sites it took me months to learn even some of the most basic tasks. Definitely worth checking out his content.

Here is the interview:
1. What got you interested in offering WordPress services online?

I am an entrepreneur at heart and my journey to becoming an independant marketing consultant began with WordPress. I fell it is the absolute best website platform to use for just about anyone. As an entrepreneur, I enjoy helping others get started with building a presence online and I feel providing WordPress services is the best way to do so.

2. How have you gone about promoting your services online? SEO, Social Media etc?

My promotion strategy has mostly revolved around content marketing, social media and SEO. I do some pay-per-click but providing high quality content that compels people to share it, is where I have found most of my success.

3. If you were to pick 3-4 of your top WordPress plugins for a blog, what would you choose and why?

WordPress SEO by Yoast – This is a fantastic SEO-based plugin that I highly recommend all WordPress users to install. It is comprehensive, built by a well-respected developer and is always improved upon. SEO is very important and this plugin will definitely help people with their on-site optimization.

Digg Digg or ShareThis – These are two great social media plugins that I use personally and recommend to clients. It is important to allow people to easily share your content. Having social media icons for your website is an absolute must these days and these two plugins are great options.

Limit Login Attempts – No website, regardless of platform, is 100% safe. However, you can use some best practices to fend off those would-be hackers. A simple solution is to limit the number of attempts someone can try when logging into your website. This plugin will help keep you safe from the highly commonplace “brute force” attacks hackers employ

4. What are some of the biggest challenges you have faced while running your online business?

When you run your own business, you are responsible for everything. Management of time and clients is always a challenge. It’s about opportunity cost and making good decisions about how you go about using your time and resources wisely.
5. What are your future plans for 2014 and beyond?

Growth. I want to continue to grow my business organically. To do so, I have to make sure to stay focuses on the core values and services of my business, and not stray away to other business ideas I always have popping up in my head.

If you are looking to learn WordPress check out Nick’s site