Turn Your Website into a Marketing Machine

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Every business needs to have a website in the 21st Century. Most people, when they are looking for a product or service, will turn to their search engine of choice to see what is available, and if you don’t have an online presence, that means you are going to miss out to the competition.

Since a website is vital, it makes sense to get the most value out of it as you can and one way to do that is by turning it into a potent marketing machine. Here’s how you can do that:

Make Sure it Works Right

First and foremost, if you want your website to convince customers to buy from you, you need to ensure that it works well. You can do this by hiring a good IT team, like the one at They will help to ensure your site stays live, so that information can always be accessed when needed. But, you will also need to ensure that your site is optimized for all devices and that it is simple and easy to use.

Use Images as a Call to Action

Writing a great call to action on every page of your website is an effective way of getting visitors to become customers, but you know what’s even better in terms of effective marketing? A great image. If you can find images that are not only great quality and unique to your company, but which also show customers what your products and services can do and how great they can be, they’ll get them clicking on that buy button like nothing else.

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Build Trust

If customers are going to spend their hard-earned money, they need to be able to trust your business and that is why you need to build as many trust elements into your website as you possibly can. You can do this initially by providing accurate business information, such as your company address and telephone number, but if you can also include real client testimony and reviews that have not been tampered with or omitted in any way, you will see your sales soar.

Create Shareable Content

It’s possible to have a basic business website that features little more than your contact details and the products and services you have for sale, but those kinds of websites hardly attract anyone and they are terrible as a marketing tool.

What you need to do, if you want to attract lots of visitors and sell more stuff, is create great content that creates a buzz and impels readers to share it with others. This, in combination with integrated social media buttons, that makes sharing easy, is a surefire way to spread the word about your business online.

Your Website can be a major marketing machine, but that won’t happen overnight. You will need to work on improving its design and creating a greater level of content, and this could take you weeks or even months, but once you do, your website will really start to work for you.


By John-Shea

Internet Marketing Entrepreneur

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