Websites are a great way for a business to make money. The right site can turn over thousands if not millions each year if it is lucky. Still, even if the turnover is high, businesses can’t rest on their laurels. The trick to maintaining a healthy return on your website investment is to evolve. Only when you adapt can you be confident of surviving. With that in mind, below are the eCommerce trends that are making waves in 2017. Add the following to your basket and you’ll be checking out more money than you can count.
Advanced Payment Types
In the past, customers had to take out their credit or debit cards to make a payment. Well, unless you knew your card details by heart. But, nowadays there is no need to memorize 16 digits on the front of a piece of plastic thanks to PayPal and Apple Pay. With this new technology, a customer can simply pay with a four number online pin. Or, if that doesn’t inspire security confidence, they can use fingerprints. The ability to use this technology is two-fold. For one thing, it makes the payment process easy, so there is less chance they will bounce. Secondly, it gives the customers an insight into the business. If you don’t use this tech, you’re not a big player, or so they think.
Personalization
Offering a personal experience to your customers is something you should strive for on a daily basis. However, when it comes to eCommerce, it’s easy to avoid going the extra mile. After all, hosting a website alone is quicker and cheaper than asking a professional for help. As a result, lots of small and medium-sized firms miss out on the personalisation side of eCommerce. Thankfully, all this is about to change. If you click here, you will find out eCommerce platforms like Shopify and WooCommerce. These names might not excite you, but they should. The reason is that they are readily available platforms which try and make the customer experience as unique as possible. And, the more they can relate, the more units they will buy.
Chatbots
Anyone that has watched I, Robot might feel a little queasy by the prospect of artificial intelligence. But, AI isn’t here to take over the world and make humans obsolete. Nope, it’s here to make your life easier. The great thing about AI is the fact that it’s intelligent. With the right code, it can pick up on things such as customer preferences, as well as answer frequently asked questions. How is this going to help you sell more products online? The simple answer is that it takes the stress out of the experience. Customers can find answers for all of their questions, and they don’t have to wait forever. As a result, they have more trust, which in turn will give them the courage to make a purchase.
Chatbots are here to stay, so make the most of them before the novelty wears thin.
