Top Tools to Optimize Your Social Media Game in 2022

For a wise firm to manage vital channels in their Digital Marketing routine, social media tools are required. Because automation is so important in this line of work, these technologies are a requirement.

These channels provide a direct link between a brand and its target audience. It is feasible to increase product interest, encourage conversation, and even improve customer service.

A social media manager has a million balls to juggle on a daily basis, so skillfully exploiting that direct channel of contact may be a huge accomplishment.

The excellent thing is that just as social media has matured, so have the tools that can assist you in mastering it. If you’re new to social media marketing, you’ll want to brush up on your skills by enrolling in a brief online social media marketing course to make the most of your opportunities.

Here are 7 of our favorite social media tools for saving time, improving results, and making the most of your time on social media.

Tools To Optimize Your Social Media

1. Hootsuite

Hootsuite lets you manage various social content streams from Twitter, Facebook, LinkedIn, and Instagram all in one place. It is one of the most well-known social media technologies available.

Working with a social team across various networks might be tricky, but Hootsuite makes it possible for you and your team.

It will be simpler to delegate responses to fans and followers, removing the stress of coordinating responses and maybe abandoning valuable fans.

One of Hootsuite’s main annoyances in the past was how it handled social networking photographs. The good news is that Twitter has rectified the problem, and scheduled posts will now display up to four images straight in the stream.

2. Canva

Canva is a visual design program that allows users to express themselves in a variety of ways. It may be used to make images, movies, presentations, logos, brochures, invitations, resumes, certificates, and PDFs, among other things.

Canva is a helpful tool that everyone can use, from elementary school students to large organizations.

There are three tiers of membership: free, pro, and enterprise. Larger organizations would benefit from the pro and enterprise subscriptions, which provide them access to over 4 lakh templates.

To use Canva, you don’t need any previous experience. With Canva, you can customize your designs with a variety of color palettes, fonts, and effects.

3. Buzzsumo

BuzzSumo is a service that uses your search searches to provide social analytics on top-performing content and influencers.

Your results will be nothing short of relevant if you enter a topic, domain, or exact term. Filtering your results by time period will show you the most popular material throughout time, which can help you see trends or generate ideas for your own content development!

You can use this tool to see who has shared a certain piece of information and to generate a list of influencers depending on your interests.

By setting up notifications when new content is released, the pro plans allow you to keep a close eye on keywords, sites, and authors. This tool is one you’ll want to use because it has a lot of useful info.

4. Sprout Social

Sprout Social, like many of the other social networking apps on this list, allows you to schedule updates to your accounts. Sprout Social, on the other hand, has a few distinguishing qualities.

SproutSocial’s sleek interface not only monitors and manages many social networks, but it also provides deeper data.

For example, the platform calculates your engagement and influence scores, and it tracks your reaction time if you use social media for customer service.

You can also convert your messages into action items to build routines or reminders for your social media activity. In this manner, you may link the points of online talks to real-world business. Another advantage is meeting new people and systematically deleting bad relationships, using the discovery tools.

5. Google Trends

Google Trends is an excellent resource for researching subjects and trends. What the audience has been talking about and showing interest in should be the focus of online strategies.

Google Trends, as one of the most important social media tools, allows you to follow a variety of topics, particularly those linked to the business.

The tool can help with a variety of issues, including

  • locating content marketing topics
  • locating ideas to investigate through social media outlets;
  • determining how the general population feels about certain topics
  • Google Trends can also be used to track keywords. Trends and the volume of searches during a certain time period can be identified.

This technology is essential in general since it may support a variety of campaigns and initiatives. Every strategy must be based on data.

6. Nuvi

Nuvi is a social media impression tracking tool. It displays the interactions and data created in different channels in a thorough and user-friendly manner.

Nuvi, which has been chosen as one of the key social media tools by companies such as Uber and Nissan, allows for a better understanding of KPIs.

It allows users to translate the public’s feelings, intents, and degrees of participation with content shared on social media networks.

Marketers may design more accurate campaigns that reach their target demographic faster using the perceptions Nuvi provides.

More appealing interactions capable of participating in highly strategic tasks can also be proposed.

7. Keyhole

Learning what the audience is saying about your brand and its campaigns on the web is essential. The key goal that Keyhole achieves is to measure this viewpoint.

Advanced features on the site allow you to get a broad picture of certain themes like campaigns, postings, and other content. It’s a precise thermometer for everything that’s broadcast to the general public via social media outlets.

A keyhole is also an excellent tool for evaluating Influencer Marketing efforts. In general, it’s a tool for tracking interaction that allows you to structure more precise activities over time.


These are the Top 7 Social Media Optimization Tools to Help You Grow Your Business.

Developing an efficient social media strategy is crucial for every organization. It takes patience and the right tools to get good outcomes. An online digital marketing course can be quite beneficial in helping you grasp a wide range of digital marketing methods and technology.

You might also want to read this article on How To Master Social Media Marketing

We hope you enjoyed yourself while reading this blog! Will you take advantage of these Social Media Optimization Tools? Please let us know what you think in the comments section below.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

By John-Shea

Internet Marketing Entrepreneur

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