It’s been a long time for a lot of business activities to return to normal, and business events are one of them. Conferences, exhibitions and trade fairs have always been important marketing tools for businesses, helping to connect with new customers and clients and promote new products. They also provide a great opportunity for networking and learning lessons, helping you to develop your business.
Want to make a splash at your next conference or trade fair? Here are some tips to stand out at your next event.
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Promote your presence before the big day
If it’s been a while since your last event, then it makes sense to come back with a bang! And you can start by promoting your presence in the lead up to the event. Tease your appearance on social media, email your clients and customers, and engage with other attendees. By the time the event comes around, people will know you’ll be there and will be ready to seek you out.
Brand your space to stand out
Branding is important at any trade event or conference. It’s the opportunity to show what your brand is about and make a big impact. There are a lot of exhibition stand design ideas to get inspiration from, including some incredibly memorable stands.
People need to know where to find you, so your brand should be instantly recognizable. Go all out to draw people to your stand and blow the competition out of the water.
Giveaways are always a winner
Having some free promotional items can always be a draw for visitors at an event. And the good news is that giveaways are getting more and more creative, giving you some exciting options to choose from, if your budget allows.
There’s also a place for more traditional giveaways, something that people want and need that will ensure your brand name is on their minds for a long time. You can buy stickers for people to use on water bottles, laptops, cars and more – a simple idea that will have a lot of mileage. Pens and notebooks are also useful freebies too.
Create a buzz and some atmosphere
Exhibitions, conferences and trade fairs provide an opportunity to boost sales and generate interest in your business, but they also provide an opportunity to have fun. After a couple of years of missing out on events like these, it’s time to have fun at your next exhibition. Bring a guest speaker, play some music, and even provide food and drink to create some buzz and to show people that your stand is a place worth visiting.
While you might be out of the events game at the moment, you’ll soon get back into the swing of things. A return to events can be a great way to re-connect with customers and clients you haven’t seen in a while, and bring some normality back to your business. As a way to get your business seen by more people, events could be the marketing tool your business has been missing.
