Reasons Why Your Online Store Is Failing


Launching a business of your own is far from easy. In fact, nearly all startups fail eventually, with many of them coming to a close without making it past the first year. Although selling products online is cheaper and more convenient, it won’t guarantee success. After all, saving time and money is useless if you’re not drawing attention from customers. With that in mind, here are six reasons why your online store is failing, as well as advice on how to put those problems right.

  1. Selling The Wrong Products

The biggest decision you have to make when launching an online store is what to sell. After all, a business can’t survive if no one wants the product on offer. Even if there are many other websites selling goods similar to yours, you still have a chance of achieving success. You just need to find your unique selling point and make people want your product over others out there.


  1. Pricing Is Way Off

Although many factors are considered when a customer chooses to purchase a product, the cost is one of the most important. Web users these days can compare the prices of hundreds of similar products in a matter of seconds. If your prices are too high, therefore, they will shop with someone else. That being said, pricing products too low is also risky, as it suggests poor quality.

  1. Using Cheap Web Hosting

Entrepreneurs just starting out tend to have very slim budgets. However, that doesn’t mean that you should choose a cheap hosting provider. Instead, opt for one that offers scalability, security, and support, like WooCommerce hosting. It may cost you a little more investment in the beginning, but it gives you room to grow and make even more money later down the line.

  1. Overlooking Calls To Action

Even with an online store, you have to make it very clear to site visitors what you want them to do. Every page on the site should have clear calls to action guiding them through the shopping process. Buttons like “Shop Now” and “Buy Now” can be incredibly effective. Never leave customers guessing what the next step is, or they might not bother taking one at all.

  1. Failing The Mobile Users

As a society, we are becoming more and more mobile. Instead of only browsing the internet using desktop and laptop computers, most people now use tablets and their smartphones. If your online store has been designed for these devices, then it could create a poor mobile user experience. This will make potential customers leave your site for one that works better.


  1. Hiding The Contact Information

Company contact information is a necessary and incredibly important addition to any online store. Although it may seem like a small issue, it can build mistrust among potential customers if you were to forget to display these details or purposely hide them. Your contact information gives customers peace of mind, so make sure that it is displayed on every single web page.

Nearly all online stores fail these days, but, by following the advice above, you give yourself a much better chance at securing success.

By John-Shea

Internet Marketing Entrepreneur

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