Overhaul Your Business Website For These Reasons


When you first start your business online, one of the most important jobs to tick off your list right away will likely be to make a website where people can come and interact with your brand and learn about what you do. When you are only starting out with your business creating a website can be a difficult job and it can sometimes end up being rushed. This means that later down the line you will end up wanting to make changes and update it to better fit your brand. Here are some of the reasons you might want to give your website an overhaul this month and bring a new lease of life to the space.

It is embarrassing

If you made your website yourself when you started up the business, it might not be the most effective and stylish website you can think of to give out to your clients. If you feel embarrassed at all to give out your web address to your clients and audience, then it is probably the right time to perform some TLC on the website and have a redesign. A company such as Pixel Productions Inc. would be ideal to swoop in and save the day, giving your website a new and fresh design and better user experience too.

It doesn’t reflect your brand

When we start up a business it often takes a few months, maybe even a year it find who we truly are and where we fit in the wider market. However, most of the time we will have created our website right away and this means that after a while the website will no longer reflect the company correctly. If you want to be taken seriously and get the right people visiting your website and shopping with your brand you need to take the time to change the site so that it more accurately represents who you are and what your brand message is. This will ensure that when people visit your website they can get to know who you really are, and this is more likely to result in sales for you in the future.

The design is old

Everyone loves a bit of retro these days, with 8bit coming back into the gaming community and everyone rushing to buy those old retro radios. However, when it comes to your website retro and outdated is not going to do you any favours at all. When you make your website you will want to encourage the fastest navigation through your pages, use a great user interface and add in lots of stunning graphics to grab their attention. If you feel as though your website doesn’t deliver on any of these things then you need to start looking at having a redesign. You can even check out other websites from people in your industry to see what type of design they have gone for.

It isn’t responsive

The most important thing for you to remember when you come to creating your website is that it is responsive on your desktop computer, on your tablet and on your smartphone. A huge percentage of the readers you will get to your website will come from mobile devices, so if you don’t already have a version of the site which is optimised for this you need to make it happen. Your website users will be put off if it takes over a minute to load your pages and the links don’t work: so be aware to check everything very carefully to avoid this from happening.

You’re losing mobile views

This ties into the point we made above: if you don’t make your website compatible with mobile devices you will lose a large chunk of your audience right away. You need to take the time to make sure that your website works on every browser, with any operating system, and any device. This will allow you to have full access to everyone in your network and everyone can reach you when they need to find something.

The content is old

The thing that a lot of people forget when they make a website is the fact that the information might need to be updated and changed every so often. If you are a company who provides services to their customers and you have begun to offer more services in the last few months or years: make sure that your website information also states this so that people can come to you and know what you are offering. If you don’t update your capabilities, your customers won’t know that you are able to provide a certain service and they will go elsewhere for it instead.

SEO has been neglected

One of the main areas in marketing and web design which people forget about when making a website is SEO. It is so crucial that when you come to creating your website, you take the time to make sure it is optimised for the search engine. The purpose of this is to allow people to find you more easily on related search engine searches. It will rank you higher in the pages and therefore expose you to more potential customers. You need to make sure that your website title, meta description, h1,h2 and 3 are all optimised to give the best chance of your company coming up to the first page or search results.

No content capabilities

In the last five years or so, the relevance and importance of content marketing has become very apparent in the industry. Blogging and making video content is becoming important for brands all over the world and can be what sets us apart from our competitors. If you only have a simple website at the moment, you may want to revamp it to include a blogging section where you can share stories and talk about your products in more detail. This type of content will bring in many more viewers to your website and will likely increase your sales by a lot.

By John-Shea

Internet Marketing Entrepreneur

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