Outsourcing: The Pros And Cons


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If you or some of your higher-ups have been managing all of your company’s digital marketing in-house for some time, and you’re starting to feel the sting of it, then you may be mulling over whether or not to outsource it completely. While outsourcing your marketing can have some great benefits, it’s not without its downsides. To help you make a better decision, here are some important things to consider…

Keep it Streamlined and Reliable

If you just want to set a plan in place, and then be able to sit back and forget about it, then outsourcing may be the best option for you. There are countless services like this one: on the market which will compose blog posts, whitepapers, and press releases, as well as composing social content and maintaining your social profiles to a professional standard. Furthermore, particularly large firms will offer services allowing you to develop accurate buyer personas, and fine-tune your content strategy to give your brand greater appeal to the customers that really matter. This all means that you’ll be able to spend less time worrying about your online content, and still get a pretty handsome return on your investment.


I’m sure you’ll agree that the very concept of outsourcing your marketing can be pretty daunting. When you’re lacking a direct, reliable degree of control over all your brand’s public materials, and putting it all into someone else’s hands instead, it can obviously have some pretty dire consequences. If you’re already outsourcing, and you’re feeling a distinct lack of control, then it could be the first sign that the agency in question is far too disconnected, or that you’ve given them too much authority. Remember that all professional and dependable marketing agencies will be competitively priced. Hiring someone to manage your online resources simply because they’re cheap will have a pretty high chance of coming back to bite you later on. The last thing to remember is that your customers are going to want to interact directly with your brand, and not some marketing company you’ve tacked onto it. If their services aren’t adaptable and up to scratch, you could wind up alienating your customers, damaging the reputation of your brand, and ultimately weighing down your profits.

Finding a Middle Ground

While different businesses call for different approaches, for most start-ups, the best option is finding a good middle ground between the two options. You’re the expert in your brand, and that makes you the most qualified person to tailor your branding messages. Your prospects and customers are after the best possible solution to their problems, and you may just be the right person to provide it to them. While you should have a direct role in blog posts, press releases and the like, there are certain things which it can really pay off to outsource. Buyer persona development, social media audits, and similar things can all be a little challenging for startup owners, even those who have decades of experience in their business’s niche.


By John-Shea

Internet Marketing Entrepreneur

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