Marketing Musts! What Your Startup Should Be Doing to Reach More People


When you are launching a business, it’s important to think about how you are going to market the company effectively. There are so many different options these days, and it can become a little overwhelming in places. How are you meant to know the sorts of marketing strategies that are going to work for your business and help bring the company forward?

Well, the best solution seems to be to have numerous strategies to rely on so that you can generate as many leads and as much business as possible. There is a lot that can be done to achieve this, and you need to think about the best strategies. These are just a few of the marketing musts that are involved in helping your business reach more of an audience.

Business Blog

It’s what all the cool kids are doing these days! Seriously though, you need your business to have a blog, especially in this day and age. This is one of the most important ways to take the company forward and get more people interested in what you have to say as a brand. Your competitors will undoubtedly have business blogs they are using, and this is a great way to increase interest. It spruces up your website that little bit more and makes you a more appealing prospect for customers.

Video Content

It is proven that video marketing remains one of the most effective forms of promoting a business. In fact, more than 50% of business owners have cited video marketing as the strategy with the best return on investment. More than that, over 85% of the US internet audience actively watches online video content. This is why video marketing needs to play a massive role in the way the company sorts out its marketing strategy. You can gain much better engagement through video, as you tell your customers a story, and this is so important for them.

Text Messaging

Don’t think that text messaging is just something done between friends these days. In fact, there are plenty of business text messaging services that are essential. Business texting is a hugely important form of marketing because you connect with individual customers directly. Statistics show that 97% of text messages are opened within 15 minutes of being received. This is almost instantaneous marketing and gives you a great way of connecting with your customers a little differently.

Use Affiliate Marketing

Affiliate marketing is invaluable for modern businesses because it is really useful for helping you reach people you might not have access to. Affiliate marketing is when you get other people to advertise your products or services to a new audience, and you compensate them with payment or free products. There are so many great marketing strategies these days, but affiliate marketing must rank as one of the most important and effective.


Soak up these suggestions as just a few of the stunning marketing musts your business needs to action. There are so many wonderful things your company needs to do to attract more people and reach more potential customers, and these are some of the best!

By John-Shea

Internet Marketing Entrepreneur

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