Marketing 101: The Holy Trinity Of Impressing Customers To The Point Of Sale



Marketing is a complicated element of business, but the ultimate goal could not be simpler. If those endeavors lead to increased sale figures, the strategy has worked.

However, marketing teams across the globe fail to truly master this crucial task. In many cases, the root of those problems is located in an inability to stay focused on the task. While there are many elements that contribute to an effective plan, the best campaigns never stray from the three central factors.

Base your marketing strategies around this trinity, and you’ll be in marketing heaven before you know it.




The first, and arguably most important, step of any marketing plan is to be seen. But before worrying too much about this, you need to know who you want to be seen by. Establishing a firm understanding of your key demographic is vital.

When it comes to online activities, it’s imperative that you embrace other platforms. Most internet users still find companies through Google searches. Visit to improve your presence. You should see more traffic in no time.

Branding is important, and should grab the attention of your audience. Once again, external platforms such as social media are a great way to boost your presence. As long as images and content are geared towards your primary audience, you should be just fine.




Visibility is one thing, but it won’t generate sales. You need customers to either want or need your products. Perhaps just as crucially, they need to feel that your business is the best place to source them from.

Customers are the most important people to your business, which is why they need to be handled with care. Going the extra mile for them by showing your appreciation can make a world of difference. Promotional gifts are a particularly useful way of generating those positive vibes. Meanwhile, it can go a long way to building an added familiarity with the brand.

Consumers buy from people, so showing your personality is essential too. Whether it’s providing added insight through video marketing, or supporting worthy causes doesn’t matter. One way or the other, generating a more positive response is key.




Emotions do play a huge role in the overall consumer decision, and trust is easily the most important. Customers deserve value for money. If they don’t have confidence in your business, they won’t complete the sale.

First and foremost, they need to have confidence in your methods. The thought of having their details uncovered by fraudsters is particularly scary. As such, it’s imperative that data protection is at the required standard. This checklist at will ensure that you’ve mastered this element.

Meanwhile, customer care services is another area that requires an investment of time and money. Most clients will forgive issues, as long as a quick solution is found. But if you are unwilling to support them through those problems, you’ll lose their custom. Worse still, they’ll be likely to warn friends and family.

Conversely, offering a great service will encourage long-term loyalty and positive recommendations. In turn, that can only boost your company’s profits.


By John-Shea

Internet Marketing Entrepreneur

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