It’s A Mad World Marketing Online


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If you have no experience marketing a business, you’re probably going to be quite surprised as to what it entails. First of all, there’s no sure way to make your business boom across the net. And, even if you use a tactic that has been completely successful for someone else, it still might not work out that well for you. There’s no set of rules that you can follow that will lead to business success. Instead, you need to make creative decisions, take a few gambles and do everything you can to ensure that your company stands out in a sea of competition. Here are a few pointers to lead you in the right direction.

SEO Is Everywhere


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One of the biggest mistakes you can make online is thinking that SEO is a simple idea that fits into a small box. Nothing could be further from the truth. If you want to understand SEO and if you want it to work from you, you need to be looking at everything you do online through that lens. So, for instance, if you work with a company such as LocalDigital.Com.Au, part of what they do is based around delivering great content for your company. That’s important because every piece of content that you release online has the potential to go viral. If it does, you can bet your ranking will increase purely due to shares. But any content that you release could also damage your ranking. That’s why it’s so important that you focus on a high-quality output.

Loyalty Is More Useful Than Numbers


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You might think that when you market online you should be thinking about getting the biggest numbers possible. You will be aiming for high levels of traffic to your site and in a way, that does make sense. But it’s important to realise that this isn’t the full story. You can get high levels of traffic to your site and make very few sales. What you’re looking for is high levels of converted users into customers. As well as this, you need those customers to be loyal. This means that they won’t just be looking for a one and done purchase. Instead, they’ll keep coming back for more, and this is how your business is going to stay profitable.

Viral Marketing Needs Creativity


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If you do want to go viral with your marketing campaign, you need to think about what makes viral marketing. Usually, marketing that goes viral has a fresh perspective, a creative angle that means it’s different while still appealing to target customers. Always think in terms of who you’re trying to impress or whose attention you’re trying to gain. Once you know your target audience inside and out, then you can think about how to approach them in creative ways. For instance, the 02 campaign ‘be more dog’ was all about giving users the chance to go to the latest shows and events. But it was the angle that made this marketing so successful online. You can check out to see some other examples of marketing that went viral online.


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There is a lot you need to think about when you market your business online. If all the pieces fall into place, you will find success and reach that target audience.


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By John-Shea

Internet Marketing Entrepreneur

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