Is Your Business Harnessing The Full Power of Digital Marketing?

Technology is evolving at such a rapid rate that it’s hard to keep up. Each day new ideas are dreamt up and born; we live in an incredible age of innovation. From TV to smartphones, and News apps to YouTube, tech innovations have revolutionised the way we live our lives. 

Perhaps the most significant change to our lives has been the seemingly endless possibilities available through our smartphones.  Now intrinsically woven into our lives, we rely on our phones for everything from entertainment, answering our questions, communication, and storing our memories with high-end photography. 

What Is Digital Marketing?

Digital marketing harnesses the power of internet platforms such as your smartphone, display advertisements and other digital technologies. Using precisely tailored campaigns, aimed at your desired audience, the reach of digital marketing is profound.  Digital marketing services include the following:

Social Media Marketing

Social media marketing on platforms such as Facebook, Twitter, Snapchat, Reddit and Tinder are highly effective in their customer reach. There are now over 600 million accounts on Instagram and some 1.23 billion active users of Facebook. Their power is undeniable. 


The use of Search Engine Optimisation is now part and parcel of most digital campaigns and consulting services.  Instead of blanket marketing, SEO can help target your exact audience. 

SEO is something that every small company needs to get their heads around. Even a car repair place needs knowledge of auto repair keywords to understand how to tweak their content to place higher in the search engine rankings. It’s something the businesses cannot ignore. 


Pay-Per-Click advertising means you have total control over the amount you are spending on advertising – making budgeting a sinch. PPC may seem like an underhanded way to get up the search engine ladder, but consult any PPC agency out there and you will see just how essential and time-saving it can be to skip ahead of the competition.

Video Marketing

Video Marketing is endlessly creative and doesn’t have to cost the earth. Educating and engaging with your consumers and customers using video marketing increases engagement on your social and digital channels.  

Email Marketing

Email Marketing using database platforms such as MailChimp is an excellent way to mass market your product. It’s fast, cost-effective and flexible qualities make it an appealing choice. Another benefit of email marketing is targeting and tracking. You can see who has opened it and when it’s been converted into sales. You can then tailor your messaging. Also, with the intro of GDPR, which came into force in May 2018, it means that people have to consent to you holding their information and contacting them so although that probably means fewer people on your database (after removing those who no longer consent) it means they really are engaged with your brand and want you to reach out to them.

App Store Optimisation

App Store Optimisation, just like Search Engine Optimisation, uses keywords and links to improve the visibility of your app in an app store. Good icon design, careful choice of keywords, catchy titles, and encouragement of good reviews, can all benefit and improve your ranking in GooglePlay and the Apple App Store. 

Benefits of Digital Marketing

By allowing access to the mass market at affordable prices, digital marketing benefits businesses large and small.  The most apparent benefit of digital marketing is its ability to reach a targeted audience using genuinely personalised marketing. Also, because you can continually evaluate how well it is working – for example, through watching conversion trends – it makes for a very cost-effective way to market your business. Funnelling resources in the right direction means strategies can be re-worked on the fly, keeping your campaigns relevant and useful.

Why Choose Digital Marketing?

Digital marketing is a must in the 21st century. The continuous evolution of technologies morphs and moulds the way your customers live their daily lives. Your marketing strategies should be transforming and growing at the same pace.  Choosing to market your business using the infinite resource that is the internet guarantees you’ll be slap bang in front of your target audience. There has never been a more invasive and persuasive selection of marketing choices. The world is yours.

By John-Shea

Internet Marketing Entrepreneur

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