Throughout history, the world of marketing has long been dominated by pretty faces. Companies will often rely on using people who are widely regarded as beautiful to sell their products, and there are plenty of reasons for this. Of course, though, in recent times, many companies have started using models that most people would consider fairly normal looking. When you’re looking for marketing to go with your business, should you be looking for a pretty face or someone more normal? Let’s find out.
Using A Pretty Face
Companies will usually choose attractive models for their marketing on the basis that this is likely to draw people in. Seeing someone that you are physically attracted to using a product can make you feel more positive about it, with many companies relying on this method to snag customers and draw attention to their goods. This is quite a simple psychological trick, but it can also be extremely powerful.
Using A Normal Face
While using a pretty face can draw people in based on attraction, using normal faces can be a good way to make your products more relatable. People will find it easier to put themselves in the shoes of your models if they feel as though they look the same, painting a more realistic picture. On the whole, many experts believe that using normal-looking models can be a good way to improve society’s behavior when it comes to vanity and beauty.
When looking at real-world examples, it can feel like using a pretty model is always the best way to go. Actresses like Melissa Riso have tremendous skill when it comes to their art, but it is hard to argue that she would be where she is today if she didn’t look like many people’s idea of a perfect woman. Likewise, though, many clothing companies have started choosing models with a variety of body shapes, and this is providing very successful when it comes to selling clothing to the mass market.
What Is The Answer?
With all of this in mind, it can be hard to come to a conclusion about which of these options will be best for you. It’s always worth experimenting with marketing when you have the chance, while also thinking about things like your demographic. If your customers are all mums, for example, it’s unlikely that you will need to have super attractive models to sell your products. Selling to younger people can require a little bit more glamor, though, and this makes it worth adapting your approach.
With all of this in mind, you should be feeling ready to take on the challenge of choosing the right models for your marketing. It can be hard to know how to handle something like this, though there are loads of options that can be used to sell your products and dominate your market.