How Cloud Computing Can Help You Beat The Competiton







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When it comes to the efficiency of your business and how you market yourself to clients, if you haven’t already upgraded to a fully cloud-based solution, then consider it your next important business move. Companies from bootstrap start-ups to multi-national bluechips are discovering the power of virtual solutions, and in an industry such as marketing, where how you look to clients is all-important, the cloud can help you to get ahead. Here’s how:

Unlocking the Door to Collaboration

Today’s modern marketing professional must work in collaboration with a whole range of specialists, from web designers to video production houses, creative agencies, media buyers and more. And having the tools to properly integrate your working practices with others can get you ahead of the competition, by speeding up working time on projects and giving you the edge on new ideas. Cloud-based working is collaborative by design. Employees and partners in diverse geographies can now work together on the same files, seamlessly. Finding a quality provider like cuts down on useless email clutter and that has to be a good thing.

Protecting You From Threats

What’s one of the single biggest threats to your business? Full points if you answered internet crime. Hacking is taking place on a massive scale, on every system from huge corporations downwards. And small businesses are no different in becoming targets – in fact, studies estimate that 1 in 5 start-ups gets hacked annually. And when your systems are down? It’s your bottom line that suffers. If you can’t do business, you also lose face with valuable clients who may think twice about working with you again. Network World has a comprehensive run-down of the risks you could be facing. But opting to store your data in the cloud means you also get it protected by experts with a vested interest in keeping it secure, and will stay up to date on the ever-evolving landscape of security threats.

Helping Boost Your Business Growth

Small businesses often find it hard to stay on top of new resources, due to smaller budgets and plenty of time pressures. If you opt for a cloud-based solution, you can access what you need, when you need it. It delivers scalability so that you can increase capacity at peak times of business, and quickly expand operations to follow market trends. The enormous cost of traditional software solutions meant that small businesses struggled to keep up, but now you can have additional tech at your fingertips as needed. Now you can expand as needed, without wasted resource. React to increased traffic, good press, market conditions – basically, become more flexible.In an dynamic sector such as marketing this ability can be a game-changer.

Get Started Now

Another brilliant plus of cloud based systems is the minimal set up time – no lengthy installation process, simply sign up, log in, and start accessing whatever you need. In a matter of minutes, you can make the switch to cloud based working and start reaping the benefits.

By John-Shea

Internet Marketing Entrepreneur

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