If you have an email newsletter or if you are a solopreneur and you want to do everything you can to make sure that your emails are getting out there and to the right people then branding is so important. Your customers need to be able to recognise when an email is from you and you also need to make it relatable as well, as this is the best way for you to ensure success every single time.
Always Add a Logo
If you have a logo then you should always add it to your emails. You need to position it at the top of the email if possible because when you do this, you know that it is going to be one of the first things that your customers see when they view the message. This also helps your brand to be way more relatable when compared, so you know that you won’t have any problems in reaching out to those who you know read your mail.
Choose your Colours
If you have a logo then you will already have a colour scheme. You don’t need to worry here because it is very easy to incorporate any colours that you have right now into your email. For example, if you have blue in your logo then consider having this running down the side of your email text. This will channel the vision of your reader and it will also make it much easier for them to focus on the core content that you are trying to offer. Things like this can make all the difference and it can also make it much easier for you to get solid feedback from them as well.
Be Consistent
Another thing that you can do is try and choose consistent fonts. It helps to keep things simple here because if you use too many different fonts then it can make your email look messy and it can also distract users from the message that you are trying to get across. You should already be using a consistent font on your website or even on your blog so try and use the same font in your email as well. After all, you’d be surprised at how much this can help your user to relate to your business and you would also be surprised at how much consistency it can add to your website as well.
Use a Template
And the last thing that you need to do is look into a good email template provider. Templafy product features are great here and they can really help your emails to be far more consistent. The best thing about having an email template is that you can easily change your emails without losing the branding that you have and you can even add features to them as well. Of course, when you have a template, you can easily create emails faster and easier than ever before and this is one of the many reasons why so many people continue to use them so much.
