If you are a businessperson, you will know the effects of event marketing. To be blunt, it is one of the most effective strategies a business can use today. As such, you need to create the absolute best event you can create. Once you do that, the leads and contacts will start lining up around the block. The only thing is, how do you create the best event possible? The answer is to add value, and you add value by following these easy tricks.
#1: Heavy Promotion
The reason people want to attend an event is that they anticipate a good time. They know what to expect, and they expect that it will be a great night. But, your guests can’t build up a level of anticipation if they don’t know that your event even exists. Anyone that hears about an event a couple of days beforehand isn’t going to go crazy. They aren’t even going to attend because they won’t have time to make the necessary arrangements. As such, it is important that you get their attention a couple of weeks before you are due to host. Then, by the time the day of the event rolls around, the anticipation will be at fever pitch.
#2: Top-Class Entertainment
Your entertainment has to be killer if you plan on making your event even more legendary. Sure, a good band that does the circuit will go down well and might even get a few people dancing. But, they will just appease your guests and nothing else. You want your guests to have a great time, and that means your entertainment has to be great. The key is to hire a band that people want to see. If you can book The Kings of Leon or Coldplay, people will flock to the party just to get a glimpse. Obviously, that isn’t a realistic target. In that case, think outside of the box and hire a comedian or magician. They are different and well worth a watch.
#3: Pyrotechnics & Effects
How does your entertainment feel about having event flame effects by the side of the stage? Hopefully, they feel good about it because it is a great way to captivate an audience. It is hard to explain, but people love pyrotechnics. Even if they have no bearing on the show, people will come away and say ‘did you see those fireworks?!’ They are memorable, which is the best reason to add them to your event. You do have to follow certain health and safety guidelines because they are dangerous. But, for the most part, they are a very positive addition to an awesome event.
#4: Free Alcohol
Alcohol is a must as it takes the edge off and gets people talking. And, that is the entire point of your event. Free alcohol, however, is a deal breaker. It sounds sad, but people will attend an event they hate just to drink free beer. For whatever reason, they see it is a good compromise because at least they don’t have to pay for their drinks. The mood with alcohol is good, the mood with free alcohol is even better.
