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Would you like to progress your business to the next level? Do you want to scale your business, attract a more lucrative customer base, or achieve both? If the answer to these questions is yes, then you need to start making plans to make these goals a reality.
Whatever your hopes for the short, medium, and long term success of your business, you can be sure that your business’s reputation will be integral to achieving them. A strong reputation is at the heart of a successful business and is the critical factor in helping companies to thrive year after year. To grow your business, and ensure continuing success, your marketing strategy needs to build on your company’s strong reputation and communicate it to the wider world. Marketing your business on the basis of its reputation is effective for many reasons; it informs customers that your company is reputable and honest, it strengthens your brand values, it shows your business in a positive light, it differentiates your business from your competitors, and finally, it shows that your company offers an exceptional level of service. Each of these elements works together to keep existing customers using your services and attracting new customers in the process. Here are three marketing techniques that can be used to enhance your business’s reputation:
Media Appearances and PR
Establishing yourself as an expert in your field is a useful technique for building your business’s reputation, and also helps it to reach a wider audience. A specialist PR and branding agency, such as Elitelawyermanagement.com for those in the legal industry, can help you achieve expert status. Appearing in articles, on TV shows, and radio programs offering an expert opinion on news stories is an example of how you can elevate the reputation of your business and become an industry authority.
Corporate and Social Responsibility
Introducing a corporate and social responsibility section on your website highlights the positive impact your business has on the world and is crucial for your reputation. Showing that you operate a forward-thinking, socially and environmentally responsible company is something that your customers will value.
Supporting charities, events, and community projects should be seen as more than just ‘good advertising.’ Supporting these activities demonstrates that your business is more than just another faceless corporation and is keen to ‘give back’ to local communities. Promoting this work communicates your companies core values to a broader audience.
Reward Loyalty
Rewarding loyalty is vital to building your business’s reputation. Rewarding new customers is a useful way to attract business, but retaining your existing customers is crucial. Seeing new customers receiving all the best rewards, discounts, and incentives is understandably frustrating for existing customers, and ultimately damaging to your company’s reputation. Rewarding loyal customers strengthens your relationship with them, and in turn, your reputation. If a customer feels valued by your business, they are far more likely to leave you positive reviews and testimonials and recommend your services, all of which are crucial to enhancing your reputation.
